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Programmatic Growth Manager

The Account Manager works within the Varick team to be the client ambassador, actively managing client campaigns and owning the overall client success. Varick uses a host of external DSPs as its buying platforms; hands-on knowledge of DSPs is desired.

The responsibilities include owning the client relationship, guiding their business in the programmatic landscape, campaign setup and trafficking,  discrepancy reporting, and basic operational management of the DSP environment. This person will ensure process and workflow in order to achieve the set goals.

The ideal candidate will; be able to balance high urgency clients, demonstrate strong excel skills, analyze data, extracting insights and trends to drive their clients business forward.

Responsibilities:

  • Own the day-to-day point of contact for all assigned campaigns; maintain and develop strong client relationships through campaign kickoff call and daily client correspondence through email or over the phone
  • Provide insights and guidance to clients enabling them to reach their business objective
  • Own all facets of media campaigns from implementation, trading, reporting through final billing / invoicing; inclusive of weekly calls, reporting, wrap-ups, and QBRs
  • Ensure campaign pacing and performance are above benchmark
  • Deliver insight into the implications of campaign constraints, such as scale, ramp up time, creative used and cost per conversion
  • Collaborate with various internal teams throughout all phases of the sales process to ensure client satisfaction, meet and exceed performance goals
  • Contribute to clients' business growth by identifying new opportunities and coordinate with the BU to implement creative solutions
  • Balance client performance (ROI), internal margin and pacing
  • Maintain knowledge of media technology buying platforms and analytics tools
  • Articulate best practices for strategy, measurement, and optimization providing strategic recommendations to clients and internal groups
  • Troubleshoot technical issues that may include site pixels, creative tags, campaign set up, etc.
  • Drive Varick success by capitalizing on incremental revenue opportunities and client retention
  • Actively participate in Business Unit & Team meetings with the ability to discuss campaign performance, issues, recommendations, incremental opportunities, etc.
  • Learn our proprietary platform, Alveo, and utilize to create campaign reporting
  • Understand and effectively communicate Varick’s value proposition, technology, processes, and partnerships as it relates to the growth of current and prospective client accounts and within the digital landscape/marketplace.

Job Requirements:

  • 1-3 years client facing experience, Programmatic Media preferred (display, Social, SEM)
  • Expert understanding of campaign success metrics: conversions, pacing, target CPA’s, etc.
  • Comfortable presenting information to large groups
  • Organized with strong communication skills both written and verbal
  • Possesses a strong understanding of programmatic media buying and technology
  • Hands on experience working with RTB media (DSPs or in-house ad-network tools)
  • Ability to thrive in a fast-paced environment, managing multiple projects and tight deadlines
  • Unquenchable thirst for excellence, knowledge and new skills
  • Bachelor Degree Required (quantitative field a plus)

More about you…

  • You are naturally inquisitive. You want to know more and you are driven by your curiosity
  • You are enthusiastic. You’re passionate about what you do and you are excited to share your knowledge with others
  • You are resourceful. You’ll figure it out. You’ll dig deeper until you find the answer to any question you may have
  • You are accountable. You take your job seriously and always meet expectations 
  • You are aspirational. You won’t settle for the status quo. You’re always looking how to take your work to the next level
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