Varick was born out of MDC Partners in 2008 as the first data-driven trading desk for agencies and brands. Varick operates in the fast moving, technologically advanced, and exciting marketplace of programmatic advertising. We leverage granular (log-level) data to develop new technologies, create audience insights, and deliver high-performance advertising campaigns. We work with a combination of best-in-class technology and proprietary tech solutions to achieve superior results and provide remarkable customer service.
Varick operates in a fast-moving, technologically advanced marketplace that is new and exciting to traditional media buyers and even the savviest digital buyers. That means we are wholly focused on real-time biddable media, which we believe is the future of media buying. To that end, we are buy-side collaborators within the advertising technology space. We understand, qualify, and implement best-in-class-technology available in the market, but we also engineer proprietary solutions that augment and enhance our technology stack to achieve superior results and remarkable customer service.
The Associate Director, Programmatic is responsible for managing and expanding existing client relationships at senior levels among Varick's Core clients and assisting the sales team in new business development. As the senior business contact for existing key accounts, the Associate Director, Programmatic holds the key to the client’s experience with Varick.
The Associate Director, Programmatic identifies and engages with top-level client contacts to identify new opportunities within the client's enterprise. The Associate Director, Programmatic strategically cultivates new opportunities, drives incremental sales, and leverages key relationships to enable account saturation and promote Varick within the organization.
The Associate Director, Programmatic must be an expert in the clients’ businesses and be the clear leader of the business both with the client and within Varick. As the “ultimate” consultant to the client, the Associate Director, Programmatic must align the client’s expectations and Varick’s deliverables, ensure the account team is appropriately staffed, executing properly and meeting the client’s expectations.