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Associate Director, Programmatic

Varick was born out of MDC Partners in 2008 as the first data-driven trading desk for agencies and brands. Varick operates in the fast moving, technologically advanced, and exciting marketplace of programmatic advertising. We leverage granular (log-level) data to develop new technologies, create audience insights, and deliver high-performance advertising campaigns. We work with a combination of best-in-class technology and proprietary tech solutions to achieve superior results and provide remarkable customer service.

Varick operates in a fast-moving, technologically advanced marketplace that is new and exciting to traditional media buyers and even the savviest digital buyers. That means we are wholly focused on real-time biddable media, which we believe is the future of media buying. To that end, we are buy-side collaborators within the advertising technology space. We understand, qualify, and implement best-in-class-technology available in the market, but we also engineer proprietary solutions that augment and enhance our technology stack to achieve superior results and remarkable customer service.

The Associate Director, Programmatic is responsible for managing and expanding existing client relationships at senior levels among Varick's Core clients and assisting the sales team in new business development. As the senior business contact for existing key accounts, the Associate Director, Programmatic holds the key to the client’s experience with Varick.

The Associate Director, Programmatic identifies and engages with top-level client contacts to identify new opportunities within the client's enterprise. The Associate Director, Programmatic strategically cultivates new opportunities, drives incremental sales, and leverages key relationships to enable account saturation and promote Varick within the organization.

The Associate Director, Programmatic must be an expert in the clients’ businesses and be the clear leader of the business both with the client and within Varick. As the “ultimate” consultant to the client, the Associate Director, Programmatic must align the client’s expectations and Varick’s deliverables, ensure the account team is appropriately staffed, executing properly and meeting the client’s expectations.



  • Supervise the Account Management team and lead team members in evaluating and anticipating client needs, responding to client requests, training on new and existing products and services, and overall maintenance of client relationships
  • Oversee campaign set-up and management in Alveo
  • Build trusting relationships with client and other stakeholders
  • Identify and grow strategic accounts
  • Continue to develop customer feedback loop
  • Work cross departmentally to ensure effective operational execution. Ex. Working with Trading and Planning on pricing and delivery effectiveness
  • Develop, maintain and improve standard operating procedures for the account team
  • Ensure seamless operational linkages and business process definition across all services provided to clients
  • Track client revenue, overall client relationship and service focusing on revenue growth and business objectives
  • Ensure client satisfaction and manage client expectations
  • Coordinate opportunity identification and business development to expand current service offerings as well as new service offerings to the client.
  • Consult with the client on industry trends and best practices related to services being provided
  • Provide account leadership including coordination of internal analytic, strategic and technical resources to deliver on client needs and expectations.
  • Be a strategic thinker with a big picture understanding of the digital marketing ecosystem.
  • Showcase fantastic commercial ability, sales experience and gravitas.



  • 5+ years experience in client services and/or advertising operations
  • Analytical mindset and strong financial understanding
  • Good technical understanding of DSPs, SSPs, DMPs, ad serving, traffic, tagging, site architecture, rich media, etc.
  • Team player who isn't afraid to roll up their sleeves and be both player and coach
  • Ability to thrive in an environment that is developing and growing quickly
  • Superior client service skills
  • Ability to clearly communicate verbally and in writing and persuasively present to a wide variety of audiences
  • Strong organization and project management skills
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